Article writing services can pose a significant risk to your business if you’re not certain who you’re dealing with. While it might seem like anyone can become an article writer there are a number of professional considerations to keep in mind that amateurs are simply unaware of. This ignorance could cost you a fortune in damage control expenses and could ultimately destroy your reputation. The following are four major ways that an article writing services company could hurt your business:
1.) Crappy Writing
Anyone can put together a beautiful portfolio – you can even pay a ghostwriter to build one for you. In the writing industry what’s really important is something called Sustain. This refers to whether or not a writer consistently delivers good work. So just because the writer that you hire produced good work on the first project, they may not do so the next time.
Crappy writing can quickly cost a fortune in time and resources as you volley revisions with your writer or editor. The real risk here is that even if the writer is unable to satisfy your writing requirements there is rarely an opportunity to get a refund. In most cases if the writer has begin work on the project, there will be no refunds issued.
2.) Dangerous Information
Many writers claim to be able to research and write about any topic – primarily by using Google for research purposes. This means that the articles you buy are often pieced together from information gleaned from a variety of sources. If any of the information is incorrect, outdated, defamatory or otherwise inaccurate, you and your business could face serious litigation.
3.) Plagiarism
Unless you specifically test web content writing that you’ve purchased for plagiarism, you’ll never know whether the work presented to you is unique or ripped off from someone else. The easy availability and vast size of the internet has given rise to entire networks of thieves that steal content and repackage it for sale. If you post plagiarized content on a web property you own, your site could be dropped by its host, banned from the search engines and /or sued under the Digital Millennium Copyright Act.
4.) Questionable Distribution Practices
Some article writing services companies distribute articles to a large number of very low quality, irrelevant websites and directories. While it’s not likely, if they’re building enough of these links for you and leave a significant footprint, your website could be penalized. But more importantly, the money you pay for those articles and submissions services will be for nothing, because there is no value in writing for these types of sites.
Make sure you know who you’re dealing with: only work with a professional, well-established article writing services company.